Curated and analyzed by the JobGoneToAI team. Original reporting by Unknown.
Zillow Embraces AI Amidst Real Estate Market Challenges
— Unknown
Key Takeaway
Zillow's CEO views AI as a beneficial tool for enhancing the home search experience, despite the current struggles in the real estate market. The company is integrating AI into various aspects of its operations, although there are concerns about authenticity and user engagement with new features.
From the Original Report
Steven Levy Business Feb 13, 2026 11:14 AM Zillow Has Gone Wild—for AI As the housing market stalls, Zillow’s CEO sees AI as “an ingredient rather than a threat” that can both help the company protect its turf and reinvent how people search for homes.
Photo-Illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing along the bottom,” CEO Jeremy Wacksman said in our conversation this week.
Last year was dismal for the real estate market, and he expects things to improve only marginally in 2026. (If January’s historic drop in home sales is indicative, that even is overoptimistic.) “The way to think about it is that there were 4.1 million existing homes sold last year—a normal market is 5.5 to 6 million,” Wacksman says.
This is an excerpt. Read the full article at Unknown.
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